Amazon Seller University

Brand & Category Eligibility

Step 1
Check if your product/category requires approval (gating) and submit an application if needed.
https://www.youtube.com/watch?v=9jHjIV2DBds
Step 2
Decide whether you will sell with a registered brand or unregistered brand; record the path you'll follow.
https://www.youtube.com/watch?v=poK9Btu1liQ
Step 3
If brand building: confirm the benefits of enrolling in Brand Registry and decide if you will pursue it now.
https://www.youtube.com/watch?v=cGX4Hdh_oNs
Step 4
Create a compliant brand name and logo concept that meets Amazon requirements.
https://www.youtube.com/watch?v=QnIfvxogwtk
Step 5
If pursuing Brand Registry: start trademark registration planning and record the trademark status.
https://www.youtube.com/watch?v=JVYji35IYgU