Amazon Seller University

Customer Experience (Reviews, Returns, Support)

Step 1
Review Amazon's customer product reviews policy and ensure your post-purchase messaging stays compliant.
https://www.youtube.com/watch?v=TxxifV8yR0g
Step 2
Track and respond to customer reviews in Seller Central (use the review management workflow).
https://www.youtube.com/watch?v=Ug0KCA5LFFI
Step 3
Respond to product review performance notifications using Amazon's recommended actions.
https://www.youtube.com/watch?v=YosVN5fbUek
Step 4
Use Customer Review Insights to identify recurring issues and prioritize listing or product fixes.
https://www.youtube.com/watch?v=2V9L_4UKlBs
Step 5
Review return reasons and customer returns reporting to find top drivers of returns.
https://www.youtube.com/watch?v=83oqS4DVaRQ
Step 6
Implement Amazon's return-reduction tips (update images, instructions, and expectations).
https://www.youtube.com/watch?v=vI31E1iJbYM
Step 7
Apply Amazon's customer service tips to improve satisfaction and response quality.
https://www.youtube.com/watch?v=jP7m1P2gjoo