Amazon Seller University

PPC (Amazon Ads)

Step 1
Review Amazon Ads basics and confirm your account is eligible to advertise.
https://www.youtube.com/watch?v=REscpOYqGII
Step 2
Set up your Amazon Ads account in Seller Central (complete required setup steps).
https://www.youtube.com/watch?v=wxJKLE1RrO8
Step 3
Prepare your product detail pages for advertising (confirm listing quality prerequisites).
https://www.youtube.com/watch?v=Cc9BN3i9RzM
Step 4
Create your first Sponsored Products campaign (select product, set settings, launch).
https://www.youtube.com/watch?v=ROXLjRJ1Ckk
Step 5
Choose a targeting strategy (auto vs manual) and apply it to your campaign.
https://www.youtube.com/watch?v=hr-tq3p_Osw
Step 6
Set campaign bids following Amazon's setup workflow.
https://www.youtube.com/watch?v=P0Ppt72GGBk
Step 7
Set campaign budgets (daily budget) and confirm your launch settings.
https://www.youtube.com/watch?v=Gx4Gbt0-SHE
Step 8
If applicable, set up a Sponsored Brands campaign (brand assets required) and launch.
https://www.youtube.com/watch?v=FWMLKtilir4