Amazon Seller University

Product Research

Step 1
Open Product Opportunity Explorer and select your target marketplace and category to begin research.
https://www.youtube.com/watch?v=_fH9xYwKAkE
Step 2
Use Product Opportunity Explorer to review demand signals (search volume / demand trends) for a shortlisted niche.
https://www.youtube.com/watch?v=Nz0EvMKDaw8
Step 3
Apply Product Opportunity Explorer best practices to narrow to product types with stable demand and clear customer needs.
https://www.youtube.com/watch?v=_fH9xYwKAkE
Step 4
Create a shortlist of 10 product ideas and document why each is viable based on the Opportunity Explorer insights you reviewed.
https://www.youtube.com/watch?v=Nz0EvMKDaw8