Your ultimate campfire for Amazon success

CampEcom Virtual Experience

Couldn't make it to CampEcom in person? No problem 
You can still get full access to all content and workshops from our 3-day event and tap into all the insights, strategies, and tools shared by the best in the business.

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Pre-Launch

Before launching a product on Amazon, the preparation you do beforehand is what sets you up for long-term success.
This track will guide you through each essential step of the pre-launch process, helping you build
a solid foundation for a high-impact launch.
No Matter Where You Are in Your Amazon Journey

We’ve Got a Track for You!

PRE LAUNCH
POST LAUNCH
Before launching a product on Amazon, the preparation you do beforehand is what sets you up for long-term success. This track will guide you through each essential step of the pre-launch process, helping you build a solid foundation for a high-impact launch.

Meet our Speaker
Anthony Cofrancesco 
Director of Business Development Data 

Here's what we'll cover:

Pre-Launch Overview: Get a complete roadmap of the pr-launch process to set the stage for success
Competitor Analysis: 
  • Understand Amazon’s ranking algorithm
  • Dive deep into product research and market data
  • Use a product scorecard to evaluate opportunities
  • Establish smart SKU naming conventions for tracking and scaling
Product Development:
  • Use tools like Intellivy and DRAB tests for product validation
  • Evaluate competitor products with real unboxings for insight
Sourcing: Learn how to find, vet, and communicate with manufacturers efficiently
Logistics:
  • Plan inventory and cash flow with forecasting strategies from industry experts
  • Set up standardized advertising naming conventions for easier campaign tracking
Branding:
  • Learn the essentials of brand strategy and execution
  • Validate your branding approach before launch
  • Use SOPs and templates to create logos, packaging, and full brand guides
  • Leverage the Adventure Lens Brand Guide Template to build consistency
SEO Optimization: Use guided worksheets to optimize your listing for search visibility
Click-Through Rate (CTR):
  • Follow the optimize CTR workflow
  • Develop high-performing main image concepts using ProductPinion
Conversion Rate (CVR):
  • Use ChatGPT and ProductPinion live to refine your image stack
  • Build persuasive A+ Content using creative briefs and templates
  • Utilize the AMZ Design Kit and MidJourney for polished visual assets
PPC Strategy: Launch with confidence using Clear Ads' expert PPC strategies tailored for new products
Bonus Training: Access team presentation templates and examples to align internal stakeholders and partners
Once your product goes live, the work isn’t over—it’s just beginning. The Post-Launch workshop is your roadmap to accelerating growth and scaling with precision. Led by 10 industry leaders and 7-figure sellers in the ecommerce space, this workshop delivers real-world strategies, advanced tactics, and proven workflows used by top-performing brands.

Meet our Speakers

Colin Raja
Launch Specialist - Launch Lab The Art of Making

Daniela Bolzmann
Founder of MindfulGoods.co

Brian Zabierek
Amazon Seller - Investor and Mentor

William Rivera
7-Figure DTC Brand Owner
& Mentor

Brian Williams
Partner/CMO in Primal Power

Josh HadleyStrategic Advisor and Ecommerce Expert - 8 Figure Amazon Seller

Guido ReyesSr Manager E-Tail/Guthy Renker

Brian Kelsey
8-figure Amazon seller and marketing consultant

Here's what we'll cover:
SEO & Backend Optimization by Colin Raja
  • Learn how to fine-tune your backend attributes to boost organic visibility and index for high-converting keywords. 
  • Understand how Amazon’s algorithm works post-launch and how to optimize for long-term relevance.SEO & Backend Optimization 
Click-Through Rate (CTR) Deep Dive by Daniela Bolzmann
  • Go beyond theory with expert walkthroughs on main image concepting, creative direction, and data-backed testing frameworks. 
  • Learn how top sellers use AI tools, D2C creative best practices, and customer research to craft scroll-stopping listings. 
  • Master the art of testing, iterating, and refining to consistently increase clicks.
Conversion Rate (CVR) Mastery by Brian Zabierek, William Rivera, Brian Williams
  • Build a performance-driven CVR workflow using tools like PickFu and ad-level data analysis.
  • Leverage influencer content and external traffic to increase buyer trust and drive more conversions.
  • Get a full breakdown of CVR components including listing structure, offer strategy, and shopper psychology.
PPC Strategy Workshop by Guido Reyes, Matt Altman
  • Join a step-by-step PPC session covering everything from budgeting and keyword targeting to a full launch plan. 
  • Learn how to set realistic budgets, choose the right keywords, and structure campaigns for both scale and efficiency. 
  • Discover how PPC fits into a larger omnichannel strategy to drive sustained growth.
External Traffic & Influencer Marketing by Brian Kelsey, Brian Williams, Brian Zabierek, Will Rivera, Josh Hadley, Sohun Sanka
  • Learn how to drive off-Amazon traffic using Meta ads, TikTok video content, and influencer campaigns. 
  • Get the playbook for social selling that builds awareness, earns trust, and moves inventory fast.
campecom 2025

Here’s What You Get
with Virtual Access

Full Session Access

Watch every keynote, panel, and session
on your schedule.

Speaker Presentations

View the slides for every presentation.

Workbooks (PDF)

Follow along, take notes, and implement
right away.
CampEcom is a must for any e-commerce seller whether you're just starting or already advanced because you’ll leave with real, actionable results and powerful connections that move your business forward. The energy, collaboration, and focused environment make it an experience you won’t regret!
Brian 
This is my third CampEcom because it’s the only event where you don’t just listen—you take real action through hands-on workshops that drive results. Whether you're a beginner or advanced, you'll leave with valuable insights and practical steps to grow your business.
Damon

Access Pricing

Inner Circle Members
Email info@campecom.com
for your discount CODE

General Admission