Before launching a product on Amazon, the preparation you do beforehand is what sets you up for long-term success. This track will guide you through each essential step of the pre-launch process, helping you build a solid foundation for a high-impact launch.
Meet our Speaker
Anthony Cofrancesco
Director of Business Development Data
Pre-Launch Overview: Get a complete roadmap of the pr-launch process to set the stage for success
Competitor Analysis:
- Understand Amazon’s ranking algorithm
- Dive deep into product research and market data
- Use a product scorecard to evaluate opportunities
- Establish smart SKU naming conventions for tracking and scaling
Product Development:
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Use tools like Intellivy and DRAB tests for product validation
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Evaluate competitor products with real unboxings for insight
Sourcing: Learn how to find, vet, and communicate with manufacturers efficiently
Logistics:
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Plan inventory and cash flow with forecasting strategies from industry experts
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Set up standardized advertising naming conventions for easier campaign tracking
Branding:
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Learn the essentials of brand strategy and execution
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Validate your branding approach before launch
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Use SOPs and templates to create logos, packaging, and full brand guides
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Leverage the Adventure Lens Brand Guide Template to build consistency
SEO Optimization: Use guided worksheets to optimize your listing for search visibility
Click-Through Rate (CTR):
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Follow the optimize CTR workflow
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Develop high-performing main image concepts using ProductPinion
Conversion Rate (CVR):
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Use ChatGPT and ProductPinion live to refine your image stack
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Build persuasive A+ Content using creative briefs and templates
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Utilize the AMZ Design Kit and MidJourney for polished visual assets
PPC Strategy: Launch with confidence using Clear Ads' expert PPC strategies tailored for new products
Bonus Training: Access team presentation templates and examples to align internal stakeholders and partners